Terms of Service
Last updated: 14 October 2026. Effective for new users on that date, and for existing users 30 days later.
The short version
This summary is part of the Terms, but the full text below governs if there is any difference.
Your content is yours. We do not claim ownership of anything you capture, upload or create. The law on who can own AI-generated content is still developing in many countries. We only use your content to run Simulon for you and for the people you choose to share with.
We do not train AI on your data. If that ever changes, you'll get 30 days' notice and stay opted out unless you choose to opt in. Section 9 explains this.
Private by default. Nothing you make is public unless you choose to share it. Your display name, username and profile picture, if you add one, may be seen in the app by people you share with and people who share with you.
Free is for personal use. Plus and Pro include commercial use.
Credits: paid plans include a monthly Credit allowance, and you can buy more in packs. Credits never have a cash value.
Cancel any time. Your plan runs to the end of the period you paid for. Apple and Google handle refunds for app purchases.
If we act against your account, we tell you why and you can appeal to a person.
AI content is labelled. Images carry content credentials and an invisible watermark showing they were made with AI. Do not remove them.
Your legal rights as a consumer in your country still apply, whatever these Terms say.
1. About these Terms
1.1 These Terms of Service ("Terms") are an agreement between you and Beamm Technologies, Inc., a Delaware corporation (file number 3118150) trading as Simulon ("Simulon", "we", "us"). They apply to the Simulon mobile apps, Simulon Hub, our website at simulon.com and any related services we provide (together, the "Services").
1.2 These documents also apply and form part of these Terms: our Privacy Policy, AI and Your Content page, Plans and Credits page, Community Guidelines, Copyright and IP Policy, and Age and Safety page, all at simulon.com/legal.
1.3 By creating an account or using the Services you agree to these Terms. If you do not agree, please do not use the Services.
1.4 The Services are developed and supported for us by our South African affiliate, Inner Circle Studios (Pty) Ltd, which owns much of the underlying technology and licenses it to us. That does not change who you contract with: your agreement is with Beamm Technologies, Inc.
2. Key words
2.1 In these Terms:
"Your Content" means anything you capture, upload, type or create with the Services, including camera and scene captures, photos, sketches, reference and style images, descriptions and prompts, 3D models, neural assets, scenes, comments and Sims.
"Sims" means the finished images and videos you export from the Services.
"AI Features" means features that use generative artificial intelligence to create or change images, 3D objects, neural assets, styled elements, animation or video.
"Output" means what an AI Feature produces for you. Outputs you keep in your account are part of Your Content.
"Library Content" means the 3D assets, environments, textures and other material we or our licensors make available in the Simulon Library.
"Aftermarket" means the part of the Services where users can make their own assets available for other users to use.
"Credits" means the units used to pay for rendering, generation and other features in the Services.
"App Store" means Apple's App Store and "Google Play" means Google's Play Store.
3. Who can use Simulon
3.1 You must be at least 13 years old to use the Services. If you are under 18 (or under the age of majority where you live), a parent or guardian must agree to these Terms for you and is responsible for your use, including purchases.
3.2 You must not use the Services if you are barred from doing so under the laws that apply to you, including if you are located in a country subject to a US government embargo or are on a US government list of prohibited or restricted parties.
3.3 If you use the Services for a business, you confirm that you have authority to accept these Terms for that business. Consumer protections described in these Terms apply to you only to the extent the law gives them to business users.
4. Your account
4.1 Give us accurate information when you sign up and keep it up to date.
4.2 Keep your login details secure. You are responsible for activity on your account unless it happens because of our failure or after you have told us your account was compromised. Tell us straight away at hello@simulon.com if you think someone else has accessed your account.
4.3 Accounts are personal. Do not share your login.
5. The Services
5.1 Simulon lets you capture a real space with your phone, place 3D objects in it (from the Simulon Library, your own uploads, or objects and styled elements generated from a description, reference image, photo or sketch), direct them, and render a finished Sim. Simulon Hub lets you upload your own 3D models and work with tools such as Blender.
5.2 Some rendering and all AI Features run on our cloud servers and on servers of the AI providers described on our AI and Your Content page. You need an internet connection to use them.
5.3 We are always improving Simulon, so features will change. If we remove or materially reduce a paid feature you rely on, section 15 applies.
5.4 We may offer early access or beta features. Section 14 explains the extra terms that apply to them.
5.5 Nothing in the Services is professional, legal or financial advice.
6. Your content
6.1 You own Your Content. We do not claim ownership of anything you capture, upload or create. Using the Services does not transfer any of your rights to us.
6.2 The permission you give us. So that we can run the Services, you give us a worldwide, non-exclusive, royalty-free licence to host, store, copy, process, render, transmit, display and adapt Your Content, but only to:
provide the Services to you, including sending Your Content to our AI providers to produce the Outputs you ask for;
show Your Content to the people you choose to share it with;
keep the Services safe, secure and lawful, including reviewing content that is reported to us or flagged by our safety systems; and
comply with the law.
6.3 This licence lets us use contractors and service providers who act for us under confidentiality and data protection obligations. It does not let us sell Your Content, license it to anyone else for their own use, or use it in advertising, and it does not let us use it to train AI models except as section 9.1 allows.
6.4 Promotion only with your permission. We will only feature Your Content in our marketing, social channels or showcases if you give us separate permission. You can withdraw that permission for future use at any time.
6.5 How long the licence lasts. The licence ends when you delete the content or your account, except that:
when you delete content, it is removed from your account and its prompt is erased straight away, and its files are deleted from our systems within 7 days, unless we are required to preserve the content or its prompt for a legal reason (see our Privacy Policy);
when you delete content you shared by link, the people you shared it with lose access to it, but works they already created with it stay theirs (see 6.10); and
when you delete content you listed in the Aftermarket, other users lose access to it, but works they already created with it stay theirs (see 6.9).
6.6 Technical changes. You agree that we may make technical changes needed to run the Services, such as compressing, resizing, converting formats or creating thumbnails. We will not otherwise alter Your Content without your instruction.
6.7 Private by default. Your scenes, assets and Sims are private unless you choose to share or publish them. Your display name, username and profile picture, if you add one, may be seen in the app by people you share with and people who share with you. You can remove your profile picture at any time.
6.8 Your responsibilities. You must have the rights and permissions needed for what you upload and create, including reference and style images, and permission from people who appear in your captures or whose likeness you use. Your Content must follow our Community Guidelines.
6.9 Aftermarket. If you make one of your assets available in the Aftermarket, you give other users a non-exclusive licence to use it within the Services to create their own works, on the terms shown in your listing. You can remove the listing at any time. If you remove it, or delete the asset or your account, other users lose access to the asset, but works they already created with it stay theirs. If you believe a work made with your asset breaks these Terms or the Community Guidelines, report it and we will review it.
6.10 Sharing by link. If you share an asset by link, you give anyone who opens the link a non-exclusive licence to use that asset within the Services to create their own works, for personal, non-commercial use unless you agree otherwise. You can turn off the link at any time. If you turn it off, or delete the asset or your account, the people you shared it with lose access to the asset, but works they already created with it stay theirs. Your display name, username and profile picture, if you have added one, are shown with the asset to anyone who opens the link in the app. Assets made from photos of real people cannot be shared. If you believe a work made with your asset breaks these Terms or the Community Guidelines, report it and we will review it. If an asset shared with you breaks these Terms or the Community Guidelines, use the Report option on the asset's screen in the app, and we will review it.
6.11 Keep copies. We work hard to keep Your Content safe, but you should keep copies of anything important. You can download your Sims and export your scenes at any time while your account is open.
7. AI Features
7.1 What AI can and cannot do. Outputs are generated automatically and can be inaccurate, unexpected or imperfect. Check them before you rely on or publish them.
7.2 Outputs belong to you, as far as the law allows. As between you and us, you own the Outputs you create, subject to the plan rights in section 8 and to any rights in Library Content, reference images or other material you used. In some countries content generated by AI may not be protected by copyright, and similar prompts can produce similar results for other users, so we cannot promise that an Output is unique or that you can stop others making something similar.
7.3 Safety systems. Prompts, uploads and Outputs pass through automated safety checks run by us and by our AI providers. These may block a request or an Output that appears to break our Community Guidelines. A request that fails because of a problem on our side, or that our safety systems block, does not use Credits. If you cancel a request yourself, the Credits already used for it are charged.
7.4 Real people. Do not use AI Features to depict a real, identifiable person without their permission, to make anyone appear to say or do something they did not, or to create sexual or intimate imagery of any real person. Creating sexual content involving minors is forbidden in all circumstances and we report it to the authorities.
7.5 Marking AI content. To meet laws such as Article 50 of the EU Artificial Intelligence Act, images made with AI Features carry content credentials (C2PA metadata) and an invisible watermark showing they were made or changed with AI, and videos may carry an invisible watermark too. You must not remove, alter or hide this marking, or use the Services to help others do so.
7.6 Telling viewers. If you publish AI-generated or AI-altered content that could be mistaken for real footage of a real person, place or event, you are responsible for telling viewers it was made with AI where the law requires that. We may give you labels or tools to help. This does not apply to obviously artistic, creative, satirical or fictional work where the law does not require it.
7.7 No high-risk uses. Do not use AI Features for decisions about people's access to jobs, credit, housing, insurance, education or legal rights, or for identifying people from images.
8. Plans and what you can do with your Sims
8.1 Free plan. You can use your Sims and Outputs for personal, non-commercial purposes, including posting them on your own social media accounts, as long as the content credentials and watermark stay in place. Monetised posts, sponsored content, client work and advertising are commercial use and need a paid plan.
8.2 Plus and Pro plans. You can use Sims and Outputs created while on a paid plan for commercial purposes, including client work, advertising, sponsored and monetised content.
8.3 Rights stay with the work. The rights that applied when you created a Sim or Output continue after you change or cancel your plan. Downgrading does not take back commercial rights for work you made on a paid plan.
8.4 Library Content. Library Content is licensed, not sold. You may use it within your Sims under the rights of your plan, but you may not extract it, sell or distribute it on its own, or use it outside a Sim, unless the asset's own licence says you can. Some Library Content is published under Creative Commons or other open licences, and those licences apply to it and are shown with the asset.
9. Our no-training commitment and the ban on scraping
9.1 We do not train AI models on Your Content. We do not use Your Content to train, fine-tune or develop generative AI models, ours or anyone else's, and we have no plans to. If that ever changes, we will tell you at least 30 days in advance, it will never apply to content you made before the change, and you will be opted out by default. We will only use Your Content if you choose to opt in.
9.2 Our AI providers. When you use an AI Feature, the relevant parts of Your Content are sent to an AI provider to produce your Output. We send Your Content to AI providers only to create what you ask for. None of the AI providers we use trains on Your Content. Our AI infrastructure provider, and every model company whose models it runs for us, is bound by contract not to, and has confirmed this to us in writing. Our language model provider's terms prohibit it too. Our AI and Your Content page describes the types of providers we use, what they receive and how long they keep it.
9.3 Improving Simulon. We do not use Your Content to improve AI models, and any change would follow 9.1. We use information about how the Services are used to fix problems and improve features, as our Privacy Policy explains.
9.4 No scraping or training on Simulon. You may not, and may not help anyone else to:
scrape, crawl or bulk download the Services, Library Content or other users' content;
use the Services, Library Content, other users' content, or our scene data, .blend files or other 3D data to train, fine-tune, evaluate or develop any AI or machine learning model; or
use Outputs or the Services systematically to build or improve a product or model that competes with Simulon.
9.5 This does not limit what you may do with your own Sims and Outputs within the rights of your plan.
9.6 A breach of 9.4 is a serious breach of these Terms. We may suspend access straight away and seek an injunction, damages and any other remedy available in law.
10. Licences from us
10.1 Subject to these Terms, we give you a personal, non-exclusive, non-transferable, revocable licence to download and use the Simulon apps on devices you own or control, and to use the Services and Library Content as these Terms allow. Apps downloaded from the App Store are also subject to Apple's Usage Rules, which allow Family Sharing.
10.2 The Services, the Simulon software, the Simulon Library and the Simulon name and logos belong to us and our licensors. We reserve all rights we do not expressly give you.
10.3 You must not copy, modify, reverse engineer, decompile or try to extract the source code of the Services, or bypass any security or usage limits, except where the law expressly allows it despite this restriction.
10.4 Simulon Hub may work with third-party software such as Blender. That software is subject to its own licence.
11. Credits, subscriptions and payment
11.1 The current plans, prices and Credit amounts are shown in the app, and in the App Store and Google Play listings. Our Plans and Credits page explains how Credits work in more detail.
11.2 Credits. In summary:
Paid plans include a monthly Credit allowance. Unused allowance does not carry over to the next month.
On a paid plan you can buy extra Credits in packs in the app.
Starter Credits and Credits you buy do not expire while your account is open.
When you spend Credits, your monthly allowance is used first.
Credits have no cash value, cannot be sold or transferred, and are not refundable except as stated in section 12 or required by law.
11.3 Subscriptions renew automatically. Paid plans renew at the end of each period at the then current price until you cancel. Before you subscribe, we (or the App Store or Google Play) show you the price, the renewal period and how to cancel.
11.4 How to cancel. Cancel at any time:
App Store purchases: in your Apple ID subscription settings;
Google Play purchases: in your Google Play subscription settings; and
subscriptions that began on our website: email hello@simulon.com and we will cancel it.
Cancellation takes effect at the end of your current period, and you keep your plan benefits until then. Deleting the app does not cancel a subscription.
11.5 Price changes. We will give you at least 30 days' notice before a price increase applies to you. It applies from your next renewal after the notice period, and you can cancel before then. For app purchases, Apple and Google may also ask you to confirm a price increase.
11.6 Where you pay. Purchases are made in the app and processed by Apple or Google under their terms. A small number of subscriptions that began on our website are processed by Stripe. We do not see or store your card details.
11.7 Taxes. Prices shown include sales tax or VAT where the law requires them to; otherwise any applicable taxes will be shown before you pay.
11.8 Failed payments. If a renewal payment fails, we, Apple or Google may retry it. If it still fails, your account will move to the Free plan. You keep Your Content and any purchased Credits.
12. Refunds and cancellation rights
12.1 App Store and Google Play purchases. Apple and Google handle refunds for purchases made through them, under their own policies. We cannot issue those refunds ourselves.
12.2 Website purchases. We do not currently sell plans or Credits on our website. If you have a subscription that began on our website and is billed by Stripe, you can cancel at any time (see 11.4), and we will give refunds where the law requires. If we start selling on our website again, we will add full refund terms here before we do.
12.3 Apple refund requests. If you ask Apple for a refund, Apple may ask us about the purchase. We only answer if you have turned on Share usage with Apple in the app (Account info, then Share usage with Apple). If it is on, we tell Apple whether the purchase was delivered and working, how much of it you used, and whether you had used Simulon for free first. We share this only with Apple, only about that purchase and only when Apple asks. You can turn it off at any time.
12.4 EU and UK consumers. You have a legal right to withdraw from a purchase of digital content or services within 14 days. When you buy Credits or a plan, you agree that we can supply them straight away. Where the law allows, once you have used Credits you lose the right to withdraw for the Credits used, and if you withdraw from a subscription you pay only for the part of the service already supplied. For app purchases, Apple or Google process the refund.
12.5 Faulty services. If the Services do not work as described and we cannot fix the problem within a reasonable time, you may be entitled to a refund, a price reduction or Credits. Contact hello@simulon.com.
12.6 If we end your plan without you having broken these Terms, or we stop providing a paid feature or the Services, we will refund the unused part of any prepaid subscription period and the value of purchased Credits you have not used. For app purchases, where we cannot refund you directly, we will help you request a refund from Apple or Google, or compensate you another way.
12.7 Nothing in this section limits refund rights you have under the law where you live.
13. Acceptable use
13.1 Follow our Community Guidelines. In particular, you must not use the Services to:
break the law or infringe anyone's rights, including copyright, trade marks, privacy and personality or publicity rights;
harass, threaten, defame or discriminate against anyone;
create or share sexual content involving minors, non-consensual intimate imagery, or sexual imagery of real people;
create deceptive content designed to mislead people about real events, elections or public health, or to impersonate someone;
capture or record people where they have a reasonable expectation of privacy without their consent;
send spam or unauthorised advertising;
upload malware or interfere with the Services, our systems or other users;
get around Credit limits, plan limits, watermarks, safety systems or security; or
create multiple accounts to collect free Credits.
13.2 Linking to simulon.com or to content you have shared publicly is welcome. Do not suggest that we endorse you or that you own our brand.
14. Beta and early access features
14.1 Beta features are unfinished. They may change, break or be withdrawn, and may not be covered by the commitments in section 15.
14.2 If we ask you to keep a beta feature confidential, we will tell you clearly, and you agree not to publish screenshots or videos of that feature until we say you can. Your own creative work is not confidential under this clause.
14.3 We will not use Your Content from beta features in our marketing without your separate permission under 6.4.
14.4 If we stop a beta feature, you can still export Your Content made with it for at least 30 days.
15. Changes to the Services and these Terms
15.1 We may update the Services and these Terms, for example to reflect new features, changes in law or how we operate.
15.2 If a change to these Terms materially affects you, or we remove or materially reduce a paid feature, we will tell you by email or in the app at least 30 days before it takes effect, unless we must act sooner for legal, security or safety reasons.
15.3 If you do not agree with a change, you can cancel before it takes effect, and section 12.6 applies to any prepaid period that runs past the change date.
15.4 Continuing to use the Services after a change takes effect means you accept it. Changes do not apply to disputes that arose before the change.
16. Suspension and termination
16.1 You can leave at any time by deleting your account in the app or emailing hello@simulon.com. If you subscribed through the App Store or Google Play, remember to cancel there as well.
16.2 When we may act. We may remove content, restrict features, or suspend or close your account if:
you seriously or repeatedly break these Terms or the Community Guidelines;
we must do so by law or court order;
your use creates a risk of harm to others, to us or to the Services; or
your account is involved in fraud.
16.3 We will tell you why. When we act against your content or account we will tell you what we did, why, which rule it relates to, and how to appeal, unless the law prevents us or doing so would put someone at risk.
16.4 Notice first where possible. Except for serious breaches, legal requirements or risks of harm, we will warn you and give you a chance to fix the problem before suspending or closing your account.
16.5 Appeals. You can appeal any decision about your content or account within 6 months by replying to our notice or emailing hello@simulon.com with "Appeal" in the subject. A person, not an automated system, will review your appeal, and we aim to respond within 14 days. If we got it wrong, we will reverse the decision and restore your content where we can. If you are in the EU, you may also use a certified out of court dispute settlement body.
16.6 Inactive accounts. If a Free account has not been used for 3 years, we may close it after giving you at least 30 days' notice by email. We will not close an account for inactivity while it has an active subscription or unused purchased Credits.
16.7 What happens when an account closes. Unless we closed it for a serious breach or because the law requires it, you will have at least 30 days to download your Sims and export your scenes. After that we delete Your Content as described in the Privacy Policy. If we close your account under 16.2 we will not refund amounts already paid, except where section 12 or the law requires.
16.8 Sections that by their nature should continue after termination continue, including sections 6.5, 8.3, 9.4, 12.6, 16.7, 18 to 21 and 24.
17. Third-party services and app stores
17.1 The Services may link to or work with third-party services, such as social networks you share to, or sign in with Apple or Google. Their own terms and privacy policies apply to your use of them, and we are not responsible for them.
17.2 App Store terms. If you downloaded the app from the App Store: these Terms are between you and Simulon only, not Apple. Simulon, not Apple, is responsible for the app, its content, maintenance and support, and for dealing with any claims about it, including product liability claims, claims that it does not meet legal or regulatory requirements, consumer protection and privacy claims, and claims that it infringes someone's intellectual property. If the app fails to meet a warranty that applies, you may tell Apple and Apple will refund the app's purchase price, if any. Apple has no other warranty obligation for the app. You must also comply with any third-party agreements that apply when you use the app, such as your mobile data plan. Apple and its subsidiaries are third-party beneficiaries of these Terms and may enforce them against you.
17.3 Google Play. If you downloaded the app from Google Play, Google's Play terms also apply to your download and purchases.
18. Our commitments and their limits
18.1 We provide the Services with reasonable care and skill, and as described.
18.2 Beyond that, and to the extent the law allows, the Services are provided "as is". We do not promise that they will always be available, uninterrupted or error free, or that Outputs will meet your needs.
18.3 Your statutory rights are not affected. If you are a consumer, you have legal rights that these Terms cannot remove, including under US state law, EU and UK consumer law and the South African Consumer Protection Act. Nothing in these Terms limits those rights.
19. Liability
19.1 Nothing in these Terms limits or excludes liability for death or personal injury caused by negligence, for fraud, for gross negligence or wilful misconduct, or any other liability that cannot be limited by law.
19.2 Subject to 19.1, we are not liable for losses that were not reasonably foreseeable, or for loss of business, profits or data that you could have avoided by keeping copies, where you use the Services for business.
19.3 Subject to 19.1, our total liability to you for all claims relating to the Services is limited to the greater of (a) the amount you paid us in the 12 months before the claim arose, and (b) US$100.
19.4 We are responsible for the services we use to provide Simulon, including our AI providers, in the same way as for our own acts.
20. Responsibility for claims about your content
20.1 If someone brings a claim against us because Your Content infringes their rights, or because you broke the law or these Terms, you will be responsible for the reasonable losses and costs this causes us, to the extent you caused them.
20.2 We will tell you promptly about any such claim, let you take part in defending it, and not settle it in a way that admits fault on your behalf without your agreement.
20.3 If you are a consumer in the EU or UK, this section applies only to the extent the law of your country allows.
21. Disputes
21.1 Talk to us first. Most problems can be solved quickly. Email hello@simulon.com with "Dispute" in the subject and a short description. We will try to resolve it within 30 days.
21.2 Governing law. These Terms are governed by the laws of the State of Delaware and applicable United States federal law, without regard to conflict of laws rules. If you are a consumer living outside the United States, you also keep the protection of the mandatory laws of the country where you live.
21.3 Where disputes are decided. If we cannot resolve a dispute informally:
either of us may bring a claim in a small claims court where you live, if it qualifies;
if you are a consumer in the EU, the UK, South Africa or another country whose law gives you the right to go to your local courts, you may do so, and we may only bring claims against you in the courts of the country where you live; and
otherwise, disputes will be decided by the state or federal courts located in Delaware, and you and we agree to their jurisdiction.
21.4 Either of us may go to any court with jurisdiction for urgent relief, such as an injunction.
22. Communications
22.1 We will send you service messages about your account, purchases, safety, and changes to these Terms by email or in the app. You cannot opt out of these while you have an account.
22.2 We will only send you marketing if you agree to receive it or the law otherwise allows it, and every marketing message will include a way to unsubscribe.
22.3 Formal legal notices to us should be sent to the email and postal address in section 23. Notices to you will go to the email address on your account. An email notice is treated as received when sent unless the sender receives a delivery failure message.
23. About us and how to contact us
Company: Beamm Technologies, Inc., trading as Simulon
Registration: Delaware corporation, file number 3118150
Registered and postal address: 3 Germay Dr, Unit 4 #1563, Wilmington, DE 19804, United States
Directors: Divesh Naidoo, Charles Landey
What we do: Mobile apps that put photoreal 3D objects into the real world through your phone's camera
General and support: hello@simulon.com
Privacy: privacy@simulon.com
Copyright: copyright@simulon.com
Website: https://simulon.com
24. General
24.1 Entire agreement. These Terms, with the documents listed in 1.2, are the whole agreement between you and us about the Services.
24.2 Transfers. You may not transfer your rights under these Terms without our consent. We may transfer our rights and obligations to a company in our group or to a buyer of all or part of our business, provided your rights under these Terms are not reduced. We will tell you if this happens.
24.3 Events outside our control. Neither of us is responsible for delays or failures caused by events outside our reasonable control. If such an event stops a paid service for more than 30 days, you may cancel and section 12.6 applies.
24.4 Severability. If a court decides that part of these Terms is invalid, the rest stays in effect.
24.5 No waiver. If we do not enforce a right straight away, we can still enforce it later.
24.6 Third parties. Apple and its subsidiaries (under 17.2) are the only third parties who may enforce these Terms.
24.7 Language. If we translate these Terms, the English version applies if there is any conflict, unless the law where you live requires otherwise.
Last updated: 14 October 2026. Effective for new users on that date, and for existing users 30 days later.
The short version
This summary is part of the Terms, but the full text below governs if there is any difference.
Your content is yours. We do not claim ownership of anything you capture, upload or create. The law on who can own AI-generated content is still developing in many countries. We only use your content to run Simulon for you and for the people you choose to share with.
We do not train AI on your data. If that ever changes, you'll get 30 days' notice and stay opted out unless you choose to opt in. Section 9 explains this.
Private by default. Nothing you make is public unless you choose to share it. Your display name, username and profile picture, if you add one, may be seen in the app by people you share with and people who share with you.
Free is for personal use. Plus and Pro include commercial use.
Credits: paid plans include a monthly Credit allowance, and you can buy more in packs. Credits never have a cash value.
Cancel any time. Your plan runs to the end of the period you paid for. Apple and Google handle refunds for app purchases.
If we act against your account, we tell you why and you can appeal to a person.
AI content is labelled. Images carry content credentials and an invisible watermark showing they were made with AI. Do not remove them.
Your legal rights as a consumer in your country still apply, whatever these Terms say.
1. About these Terms
1.1 These Terms of Service ("Terms") are an agreement between you and Beamm Technologies, Inc., a Delaware corporation (file number 3118150) trading as Simulon ("Simulon", "we", "us"). They apply to the Simulon mobile apps, Simulon Hub, our website at simulon.com and any related services we provide (together, the "Services").
1.2 These documents also apply and form part of these Terms: our Privacy Policy, AI and Your Content page, Plans and Credits page, Community Guidelines, Copyright and IP Policy, and Age and Safety page, all at simulon.com/legal.
1.3 By creating an account or using the Services you agree to these Terms. If you do not agree, please do not use the Services.
1.4 The Services are developed and supported for us by our South African affiliate, Inner Circle Studios (Pty) Ltd, which owns much of the underlying technology and licenses it to us. That does not change who you contract with: your agreement is with Beamm Technologies, Inc.
2. Key words
2.1 In these Terms:
"Your Content" means anything you capture, upload, type or create with the Services, including camera and scene captures, photos, sketches, reference and style images, descriptions and prompts, 3D models, neural assets, scenes, comments and Sims.
"Sims" means the finished images and videos you export from the Services.
"AI Features" means features that use generative artificial intelligence to create or change images, 3D objects, neural assets, styled elements, animation or video.
"Output" means what an AI Feature produces for you. Outputs you keep in your account are part of Your Content.
"Library Content" means the 3D assets, environments, textures and other material we or our licensors make available in the Simulon Library.
"Aftermarket" means the part of the Services where users can make their own assets available for other users to use.
"Credits" means the units used to pay for rendering, generation and other features in the Services.
"App Store" means Apple's App Store and "Google Play" means Google's Play Store.
3. Who can use Simulon
3.1 You must be at least 13 years old to use the Services. If you are under 18 (or under the age of majority where you live), a parent or guardian must agree to these Terms for you and is responsible for your use, including purchases.
3.2 You must not use the Services if you are barred from doing so under the laws that apply to you, including if you are located in a country subject to a US government embargo or are on a US government list of prohibited or restricted parties.
3.3 If you use the Services for a business, you confirm that you have authority to accept these Terms for that business. Consumer protections described in these Terms apply to you only to the extent the law gives them to business users.
4. Your account
4.1 Give us accurate information when you sign up and keep it up to date.
4.2 Keep your login details secure. You are responsible for activity on your account unless it happens because of our failure or after you have told us your account was compromised. Tell us straight away at hello@simulon.com if you think someone else has accessed your account.
4.3 Accounts are personal. Do not share your login.
5. The Services
5.1 Simulon lets you capture a real space with your phone, place 3D objects in it (from the Simulon Library, your own uploads, or objects and styled elements generated from a description, reference image, photo or sketch), direct them, and render a finished Sim. Simulon Hub lets you upload your own 3D models and work with tools such as Blender.
5.2 Some rendering and all AI Features run on our cloud servers and on servers of the AI providers described on our AI and Your Content page. You need an internet connection to use them.
5.3 We are always improving Simulon, so features will change. If we remove or materially reduce a paid feature you rely on, section 15 applies.
5.4 We may offer early access or beta features. Section 14 explains the extra terms that apply to them.
5.5 Nothing in the Services is professional, legal or financial advice.
6. Your content
6.1 You own Your Content. We do not claim ownership of anything you capture, upload or create. Using the Services does not transfer any of your rights to us.
6.2 The permission you give us. So that we can run the Services, you give us a worldwide, non-exclusive, royalty-free licence to host, store, copy, process, render, transmit, display and adapt Your Content, but only to:
provide the Services to you, including sending Your Content to our AI providers to produce the Outputs you ask for;
show Your Content to the people you choose to share it with;
keep the Services safe, secure and lawful, including reviewing content that is reported to us or flagged by our safety systems; and
comply with the law.
6.3 This licence lets us use contractors and service providers who act for us under confidentiality and data protection obligations. It does not let us sell Your Content, license it to anyone else for their own use, or use it in advertising, and it does not let us use it to train AI models except as section 9.1 allows.
6.4 Promotion only with your permission. We will only feature Your Content in our marketing, social channels or showcases if you give us separate permission. You can withdraw that permission for future use at any time.
6.5 How long the licence lasts. The licence ends when you delete the content or your account, except that:
when you delete content, it is removed from your account and its prompt is erased straight away, and its files are deleted from our systems within 7 days, unless we are required to preserve the content or its prompt for a legal reason (see our Privacy Policy);
when you delete content you shared by link, the people you shared it with lose access to it, but works they already created with it stay theirs (see 6.10); and
when you delete content you listed in the Aftermarket, other users lose access to it, but works they already created with it stay theirs (see 6.9).
6.6 Technical changes. You agree that we may make technical changes needed to run the Services, such as compressing, resizing, converting formats or creating thumbnails. We will not otherwise alter Your Content without your instruction.
6.7 Private by default. Your scenes, assets and Sims are private unless you choose to share or publish them. Your display name, username and profile picture, if you add one, may be seen in the app by people you share with and people who share with you. You can remove your profile picture at any time.
6.8 Your responsibilities. You must have the rights and permissions needed for what you upload and create, including reference and style images, and permission from people who appear in your captures or whose likeness you use. Your Content must follow our Community Guidelines.
6.9 Aftermarket. If you make one of your assets available in the Aftermarket, you give other users a non-exclusive licence to use it within the Services to create their own works, on the terms shown in your listing. You can remove the listing at any time. If you remove it, or delete the asset or your account, other users lose access to the asset, but works they already created with it stay theirs. If you believe a work made with your asset breaks these Terms or the Community Guidelines, report it and we will review it.
6.10 Sharing by link. If you share an asset by link, you give anyone who opens the link a non-exclusive licence to use that asset within the Services to create their own works, for personal, non-commercial use unless you agree otherwise. You can turn off the link at any time. If you turn it off, or delete the asset or your account, the people you shared it with lose access to the asset, but works they already created with it stay theirs. Your display name, username and profile picture, if you have added one, are shown with the asset to anyone who opens the link in the app. Assets made from photos of real people cannot be shared. If you believe a work made with your asset breaks these Terms or the Community Guidelines, report it and we will review it. If an asset shared with you breaks these Terms or the Community Guidelines, use the Report option on the asset's screen in the app, and we will review it.
6.11 Keep copies. We work hard to keep Your Content safe, but you should keep copies of anything important. You can download your Sims and export your scenes at any time while your account is open.
7. AI Features
7.1 What AI can and cannot do. Outputs are generated automatically and can be inaccurate, unexpected or imperfect. Check them before you rely on or publish them.
7.2 Outputs belong to you, as far as the law allows. As between you and us, you own the Outputs you create, subject to the plan rights in section 8 and to any rights in Library Content, reference images or other material you used. In some countries content generated by AI may not be protected by copyright, and similar prompts can produce similar results for other users, so we cannot promise that an Output is unique or that you can stop others making something similar.
7.3 Safety systems. Prompts, uploads and Outputs pass through automated safety checks run by us and by our AI providers. These may block a request or an Output that appears to break our Community Guidelines. A request that fails because of a problem on our side, or that our safety systems block, does not use Credits. If you cancel a request yourself, the Credits already used for it are charged.
7.4 Real people. Do not use AI Features to depict a real, identifiable person without their permission, to make anyone appear to say or do something they did not, or to create sexual or intimate imagery of any real person. Creating sexual content involving minors is forbidden in all circumstances and we report it to the authorities.
7.5 Marking AI content. To meet laws such as Article 50 of the EU Artificial Intelligence Act, images made with AI Features carry content credentials (C2PA metadata) and an invisible watermark showing they were made or changed with AI, and videos may carry an invisible watermark too. You must not remove, alter or hide this marking, or use the Services to help others do so.
7.6 Telling viewers. If you publish AI-generated or AI-altered content that could be mistaken for real footage of a real person, place or event, you are responsible for telling viewers it was made with AI where the law requires that. We may give you labels or tools to help. This does not apply to obviously artistic, creative, satirical or fictional work where the law does not require it.
7.7 No high-risk uses. Do not use AI Features for decisions about people's access to jobs, credit, housing, insurance, education or legal rights, or for identifying people from images.
8. Plans and what you can do with your Sims
8.1 Free plan. You can use your Sims and Outputs for personal, non-commercial purposes, including posting them on your own social media accounts, as long as the content credentials and watermark stay in place. Monetised posts, sponsored content, client work and advertising are commercial use and need a paid plan.
8.2 Plus and Pro plans. You can use Sims and Outputs created while on a paid plan for commercial purposes, including client work, advertising, sponsored and monetised content.
8.3 Rights stay with the work. The rights that applied when you created a Sim or Output continue after you change or cancel your plan. Downgrading does not take back commercial rights for work you made on a paid plan.
8.4 Library Content. Library Content is licensed, not sold. You may use it within your Sims under the rights of your plan, but you may not extract it, sell or distribute it on its own, or use it outside a Sim, unless the asset's own licence says you can. Some Library Content is published under Creative Commons or other open licences, and those licences apply to it and are shown with the asset.
9. Our no-training commitment and the ban on scraping
9.1 We do not train AI models on Your Content. We do not use Your Content to train, fine-tune or develop generative AI models, ours or anyone else's, and we have no plans to. If that ever changes, we will tell you at least 30 days in advance, it will never apply to content you made before the change, and you will be opted out by default. We will only use Your Content if you choose to opt in.
9.2 Our AI providers. When you use an AI Feature, the relevant parts of Your Content are sent to an AI provider to produce your Output. We send Your Content to AI providers only to create what you ask for. None of the AI providers we use trains on Your Content. Our AI infrastructure provider, and every model company whose models it runs for us, is bound by contract not to, and has confirmed this to us in writing. Our language model provider's terms prohibit it too. Our AI and Your Content page describes the types of providers we use, what they receive and how long they keep it.
9.3 Improving Simulon. We do not use Your Content to improve AI models, and any change would follow 9.1. We use information about how the Services are used to fix problems and improve features, as our Privacy Policy explains.
9.4 No scraping or training on Simulon. You may not, and may not help anyone else to:
scrape, crawl or bulk download the Services, Library Content or other users' content;
use the Services, Library Content, other users' content, or our scene data, .blend files or other 3D data to train, fine-tune, evaluate or develop any AI or machine learning model; or
use Outputs or the Services systematically to build or improve a product or model that competes with Simulon.
9.5 This does not limit what you may do with your own Sims and Outputs within the rights of your plan.
9.6 A breach of 9.4 is a serious breach of these Terms. We may suspend access straight away and seek an injunction, damages and any other remedy available in law.
10. Licences from us
10.1 Subject to these Terms, we give you a personal, non-exclusive, non-transferable, revocable licence to download and use the Simulon apps on devices you own or control, and to use the Services and Library Content as these Terms allow. Apps downloaded from the App Store are also subject to Apple's Usage Rules, which allow Family Sharing.
10.2 The Services, the Simulon software, the Simulon Library and the Simulon name and logos belong to us and our licensors. We reserve all rights we do not expressly give you.
10.3 You must not copy, modify, reverse engineer, decompile or try to extract the source code of the Services, or bypass any security or usage limits, except where the law expressly allows it despite this restriction.
10.4 Simulon Hub may work with third-party software such as Blender. That software is subject to its own licence.
11. Credits, subscriptions and payment
11.1 The current plans, prices and Credit amounts are shown in the app, and in the App Store and Google Play listings. Our Plans and Credits page explains how Credits work in more detail.
11.2 Credits. In summary:
Paid plans include a monthly Credit allowance. Unused allowance does not carry over to the next month.
On a paid plan you can buy extra Credits in packs in the app.
Starter Credits and Credits you buy do not expire while your account is open.
When you spend Credits, your monthly allowance is used first.
Credits have no cash value, cannot be sold or transferred, and are not refundable except as stated in section 12 or required by law.
11.3 Subscriptions renew automatically. Paid plans renew at the end of each period at the then current price until you cancel. Before you subscribe, we (or the App Store or Google Play) show you the price, the renewal period and how to cancel.
11.4 How to cancel. Cancel at any time:
App Store purchases: in your Apple ID subscription settings;
Google Play purchases: in your Google Play subscription settings; and
subscriptions that began on our website: email hello@simulon.com and we will cancel it.
Cancellation takes effect at the end of your current period, and you keep your plan benefits until then. Deleting the app does not cancel a subscription.
11.5 Price changes. We will give you at least 30 days' notice before a price increase applies to you. It applies from your next renewal after the notice period, and you can cancel before then. For app purchases, Apple and Google may also ask you to confirm a price increase.
11.6 Where you pay. Purchases are made in the app and processed by Apple or Google under their terms. A small number of subscriptions that began on our website are processed by Stripe. We do not see or store your card details.
11.7 Taxes. Prices shown include sales tax or VAT where the law requires them to; otherwise any applicable taxes will be shown before you pay.
11.8 Failed payments. If a renewal payment fails, we, Apple or Google may retry it. If it still fails, your account will move to the Free plan. You keep Your Content and any purchased Credits.
12. Refunds and cancellation rights
12.1 App Store and Google Play purchases. Apple and Google handle refunds for purchases made through them, under their own policies. We cannot issue those refunds ourselves.
12.2 Website purchases. We do not currently sell plans or Credits on our website. If you have a subscription that began on our website and is billed by Stripe, you can cancel at any time (see 11.4), and we will give refunds where the law requires. If we start selling on our website again, we will add full refund terms here before we do.
12.3 Apple refund requests. If you ask Apple for a refund, Apple may ask us about the purchase. We only answer if you have turned on Share usage with Apple in the app (Account info, then Share usage with Apple). If it is on, we tell Apple whether the purchase was delivered and working, how much of it you used, and whether you had used Simulon for free first. We share this only with Apple, only about that purchase and only when Apple asks. You can turn it off at any time.
12.4 EU and UK consumers. You have a legal right to withdraw from a purchase of digital content or services within 14 days. When you buy Credits or a plan, you agree that we can supply them straight away. Where the law allows, once you have used Credits you lose the right to withdraw for the Credits used, and if you withdraw from a subscription you pay only for the part of the service already supplied. For app purchases, Apple or Google process the refund.
12.5 Faulty services. If the Services do not work as described and we cannot fix the problem within a reasonable time, you may be entitled to a refund, a price reduction or Credits. Contact hello@simulon.com.
12.6 If we end your plan without you having broken these Terms, or we stop providing a paid feature or the Services, we will refund the unused part of any prepaid subscription period and the value of purchased Credits you have not used. For app purchases, where we cannot refund you directly, we will help you request a refund from Apple or Google, or compensate you another way.
12.7 Nothing in this section limits refund rights you have under the law where you live.
13. Acceptable use
13.1 Follow our Community Guidelines. In particular, you must not use the Services to:
break the law or infringe anyone's rights, including copyright, trade marks, privacy and personality or publicity rights;
harass, threaten, defame or discriminate against anyone;
create or share sexual content involving minors, non-consensual intimate imagery, or sexual imagery of real people;
create deceptive content designed to mislead people about real events, elections or public health, or to impersonate someone;
capture or record people where they have a reasonable expectation of privacy without their consent;
send spam or unauthorised advertising;
upload malware or interfere with the Services, our systems or other users;
get around Credit limits, plan limits, watermarks, safety systems or security; or
create multiple accounts to collect free Credits.
13.2 Linking to simulon.com or to content you have shared publicly is welcome. Do not suggest that we endorse you or that you own our brand.
14. Beta and early access features
14.1 Beta features are unfinished. They may change, break or be withdrawn, and may not be covered by the commitments in section 15.
14.2 If we ask you to keep a beta feature confidential, we will tell you clearly, and you agree not to publish screenshots or videos of that feature until we say you can. Your own creative work is not confidential under this clause.
14.3 We will not use Your Content from beta features in our marketing without your separate permission under 6.4.
14.4 If we stop a beta feature, you can still export Your Content made with it for at least 30 days.
15. Changes to the Services and these Terms
15.1 We may update the Services and these Terms, for example to reflect new features, changes in law or how we operate.
15.2 If a change to these Terms materially affects you, or we remove or materially reduce a paid feature, we will tell you by email or in the app at least 30 days before it takes effect, unless we must act sooner for legal, security or safety reasons.
15.3 If you do not agree with a change, you can cancel before it takes effect, and section 12.6 applies to any prepaid period that runs past the change date.
15.4 Continuing to use the Services after a change takes effect means you accept it. Changes do not apply to disputes that arose before the change.
16. Suspension and termination
16.1 You can leave at any time by deleting your account in the app or emailing hello@simulon.com. If you subscribed through the App Store or Google Play, remember to cancel there as well.
16.2 When we may act. We may remove content, restrict features, or suspend or close your account if:
you seriously or repeatedly break these Terms or the Community Guidelines;
we must do so by law or court order;
your use creates a risk of harm to others, to us or to the Services; or
your account is involved in fraud.
16.3 We will tell you why. When we act against your content or account we will tell you what we did, why, which rule it relates to, and how to appeal, unless the law prevents us or doing so would put someone at risk.
16.4 Notice first where possible. Except for serious breaches, legal requirements or risks of harm, we will warn you and give you a chance to fix the problem before suspending or closing your account.
16.5 Appeals. You can appeal any decision about your content or account within 6 months by replying to our notice or emailing hello@simulon.com with "Appeal" in the subject. A person, not an automated system, will review your appeal, and we aim to respond within 14 days. If we got it wrong, we will reverse the decision and restore your content where we can. If you are in the EU, you may also use a certified out of court dispute settlement body.
16.6 Inactive accounts. If a Free account has not been used for 3 years, we may close it after giving you at least 30 days' notice by email. We will not close an account for inactivity while it has an active subscription or unused purchased Credits.
16.7 What happens when an account closes. Unless we closed it for a serious breach or because the law requires it, you will have at least 30 days to download your Sims and export your scenes. After that we delete Your Content as described in the Privacy Policy. If we close your account under 16.2 we will not refund amounts already paid, except where section 12 or the law requires.
16.8 Sections that by their nature should continue after termination continue, including sections 6.5, 8.3, 9.4, 12.6, 16.7, 18 to 21 and 24.
17. Third-party services and app stores
17.1 The Services may link to or work with third-party services, such as social networks you share to, or sign in with Apple or Google. Their own terms and privacy policies apply to your use of them, and we are not responsible for them.
17.2 App Store terms. If you downloaded the app from the App Store: these Terms are between you and Simulon only, not Apple. Simulon, not Apple, is responsible for the app, its content, maintenance and support, and for dealing with any claims about it, including product liability claims, claims that it does not meet legal or regulatory requirements, consumer protection and privacy claims, and claims that it infringes someone's intellectual property. If the app fails to meet a warranty that applies, you may tell Apple and Apple will refund the app's purchase price, if any. Apple has no other warranty obligation for the app. You must also comply with any third-party agreements that apply when you use the app, such as your mobile data plan. Apple and its subsidiaries are third-party beneficiaries of these Terms and may enforce them against you.
17.3 Google Play. If you downloaded the app from Google Play, Google's Play terms also apply to your download and purchases.
18. Our commitments and their limits
18.1 We provide the Services with reasonable care and skill, and as described.
18.2 Beyond that, and to the extent the law allows, the Services are provided "as is". We do not promise that they will always be available, uninterrupted or error free, or that Outputs will meet your needs.
18.3 Your statutory rights are not affected. If you are a consumer, you have legal rights that these Terms cannot remove, including under US state law, EU and UK consumer law and the South African Consumer Protection Act. Nothing in these Terms limits those rights.
19. Liability
19.1 Nothing in these Terms limits or excludes liability for death or personal injury caused by negligence, for fraud, for gross negligence or wilful misconduct, or any other liability that cannot be limited by law.
19.2 Subject to 19.1, we are not liable for losses that were not reasonably foreseeable, or for loss of business, profits or data that you could have avoided by keeping copies, where you use the Services for business.
19.3 Subject to 19.1, our total liability to you for all claims relating to the Services is limited to the greater of (a) the amount you paid us in the 12 months before the claim arose, and (b) US$100.
19.4 We are responsible for the services we use to provide Simulon, including our AI providers, in the same way as for our own acts.
20. Responsibility for claims about your content
20.1 If someone brings a claim against us because Your Content infringes their rights, or because you broke the law or these Terms, you will be responsible for the reasonable losses and costs this causes us, to the extent you caused them.
20.2 We will tell you promptly about any such claim, let you take part in defending it, and not settle it in a way that admits fault on your behalf without your agreement.
20.3 If you are a consumer in the EU or UK, this section applies only to the extent the law of your country allows.
21. Disputes
21.1 Talk to us first. Most problems can be solved quickly. Email hello@simulon.com with "Dispute" in the subject and a short description. We will try to resolve it within 30 days.
21.2 Governing law. These Terms are governed by the laws of the State of Delaware and applicable United States federal law, without regard to conflict of laws rules. If you are a consumer living outside the United States, you also keep the protection of the mandatory laws of the country where you live.
21.3 Where disputes are decided. If we cannot resolve a dispute informally:
either of us may bring a claim in a small claims court where you live, if it qualifies;
if you are a consumer in the EU, the UK, South Africa or another country whose law gives you the right to go to your local courts, you may do so, and we may only bring claims against you in the courts of the country where you live; and
otherwise, disputes will be decided by the state or federal courts located in Delaware, and you and we agree to their jurisdiction.
21.4 Either of us may go to any court with jurisdiction for urgent relief, such as an injunction.
22. Communications
22.1 We will send you service messages about your account, purchases, safety, and changes to these Terms by email or in the app. You cannot opt out of these while you have an account.
22.2 We will only send you marketing if you agree to receive it or the law otherwise allows it, and every marketing message will include a way to unsubscribe.
22.3 Formal legal notices to us should be sent to the email and postal address in section 23. Notices to you will go to the email address on your account. An email notice is treated as received when sent unless the sender receives a delivery failure message.
23. About us and how to contact us
Company: Beamm Technologies, Inc., trading as Simulon
Registration: Delaware corporation, file number 3118150
Registered and postal address: 3 Germay Dr, Unit 4 #1563, Wilmington, DE 19804, United States
Directors: Divesh Naidoo, Charles Landey
What we do: Mobile apps that put photoreal 3D objects into the real world through your phone's camera
General and support: hello@simulon.com
Privacy: privacy@simulon.com
Copyright: copyright@simulon.com
Website: https://simulon.com
24. General
24.1 Entire agreement. These Terms, with the documents listed in 1.2, are the whole agreement between you and us about the Services.
24.2 Transfers. You may not transfer your rights under these Terms without our consent. We may transfer our rights and obligations to a company in our group or to a buyer of all or part of our business, provided your rights under these Terms are not reduced. We will tell you if this happens.
24.3 Events outside our control. Neither of us is responsible for delays or failures caused by events outside our reasonable control. If such an event stops a paid service for more than 30 days, you may cancel and section 12.6 applies.
24.4 Severability. If a court decides that part of these Terms is invalid, the rest stays in effect.
24.5 No waiver. If we do not enforce a right straight away, we can still enforce it later.
24.6 Third parties. Apple and its subsidiaries (under 17.2) are the only third parties who may enforce these Terms.
24.7 Language. If we translate these Terms, the English version applies if there is any conflict, unless the law where you live requires otherwise.