Privacy Policy
Last updated: 13 October 2026.
The short version
We collect what we need to run Simulon: your account details, what you capture and create, and how you use the app.
Camera, microphone and location are only used with your permission, and only for the features you use.
Your content is private by default.
We do not train AI on your data. If that ever changes, you'll get 30 days' notice and stay opted out unless you choose to opt in.
We do not sell your personal information. Our website may use analytics and advertising cookies, which you can opt out of.
You can export your Sims and scenes in the app, change your profile, and delete your account at any time. For a copy of everything else we hold about you, email privacy@simulon.com.
Questions: privacy@simulon.com.
1. Who we are
1.1 This Privacy Policy explains how Beamm Technologies, Inc., trading as Simulon ("Simulon", "we", "us"), handles personal information when you use our apps, Simulon Hub, our website at simulon.com and related services (the "Services").
1.2 Simulon is the controller (in South Africa, the responsible party) for the personal information described in this policy.
1.3 Our affiliate Inner Circle Studios (Pty) Ltd, in Cape Town, South Africa, develops and supports the Services for us and processes personal information on our behalf for that purpose.
1.4 Our representatives under Article 27 of the GDPR and equivalent laws are listed in section 14.
2. Information we collect
Information you give us
Account details: name, username, email address, and profile picture if you add one. If you sign in with Apple or Google, we receive the name and email address (or Apple relay address) they share with us. If you sign in with email, we send you sign-in emails.
Your content: scenes you capture; photos, sketches, reference images, style images and 3D models you upload; descriptions and text prompts; assets and styled elements generated for you; Sims you render; titles, comments, and anything else you create or share in the Services.
Purchases: what you bought, when, the price and your billing country. Payments are handled by Apple or Google, or by Stripe for a small number of subscriptions that began on our website. We never receive your card number.
Sharing records: when you share an asset by link, or someone adds or removes it or blocks a creator, we record who did it and when, and which version of the sharing terms they saw, so the link works and we can look into reports.
Messages to us: support requests, feedback, survey answers and appeal requests.
Job applications, if you apply to work with us.
Information from your device when you use the camera features
When you capture a scene, and only while you are doing so, the app uses:
camera frames and video; and
motion and orientation data from the gyroscope, accelerometer and compass, used to track your phone in 3D space; and
sound from your microphone, when you record a video in video mode and have allowed the microphone.
Video mode records sound with your clip if you allow the microphone, and the sound goes with the clip to our AI providers so they can make your video. If you don't allow it, the clip you record is silent.
The app does not currently use your device's depth (LiDAR) sensor. If we add features that do, or that use any other sensor, we will update this policy first, and the app will ask for your permission where your device requires it.
The app asks for your permission before it first uses the camera or the microphone, or location if you turn on a feature that needs it. You can change these permissions at any time in your device settings.
Information collected automatically
Device and app data: device model, operating system, app version, language, time zone and crash and performance logs.
Usage data: features you use, Credits used, render and generation activity, and errors.
A device identifier, used to stop people creating multiple accounts to collect free Credits.
Your IP address, when you ask for an email sign-in link, kept for 7 days to stop abuse.
Approximate location (country, region and city), which our error reporting provider works out from your IP address when a crash report arrives.
Precise location, only if you turn it on, for features that need it, such as matching the sun's position or tagging a scene with a place.
Website cookies and similar technologies (see section 9).
Information from others
App stores: Apple and Google tell us about purchases, renewals, refunds and refund requests.
Other users: if someone shares content with you, or captures a scene that includes you.
3. People in your captures
3.1 Scenes you capture may include other people, such as passers-by. You are responsible for respecting their privacy and getting consent where the law requires it, as our Community Guidelines explain.
3.2 We do not use facial recognition, and we do not create face templates, voiceprints or other biometric identifiers from your captures.
3.3 When you make a clone from photos, our AI checks whether they show a real person, without identifying who. A clone of a real person can't be shared by link. We keep only that yes or no, with the clone.
3.4 If you appear in someone else's content without your permission, report it in the app or email privacy@simulon.com and we will review it.
4. How we use information
Create and run your account. Information used: Account details, purchases; Legal basis (GDPR, UK GDPR and POPIA): Contract
Capture scenes, render Sims and run AI Features you ask for. Information used: Your content, camera and motion data, sound you record in video mode, reference images, descriptions and prompts; Legal basis (GDPR, UK GDPR and POPIA): Contract
Process purchases, Credits and refunds. Information used: Purchases, usage, account details; Legal basis (GDPR, UK GDPR and POPIA): Contract; legal obligation (tax records)
Answer Apple's questions about a refund you requested. Information used: Purchase and usage data; Legal basis (GDPR, UK GDPR and POPIA): Consent (only if Share usage with Apple is on)
Keep the Services safe: detect prohibited content, abuse and fraud. Information used: Your content, usage and device data; Legal basis (GDPR, UK GDPR and POPIA): Legitimate interests (protecting users and Simulon); legal obligation
Fix bugs and keep the Services working. Information used: Device and app data, usage data, crash logs; Legal basis (GDPR, UK GDPR and POPIA): Legitimate interests (a working service)
Understand how features are used and improve them. Information used: Usage data; the copies our team analyses are pseudonymised (see section 8); Legal basis (GDPR, UK GDPR and POPIA): Legitimate interests (improving Simulon); consent for website analytics cookies where required
Feature your work in our marketing. Information used: Content you submit for featuring; Legal basis (GDPR, UK GDPR and POPIA): Consent
Send service messages. Information used: Account details; Legal basis (GDPR, UK GDPR and POPIA): Contract
Send marketing emails and push notifications. Information used: Email address, push token, usage; Legal basis (GDPR, UK GDPR and POPIA): Consent, or legitimate interests where the law allows for existing customers
Show ads for Simulon on other sites. Information used: Website cookie data; Legal basis (GDPR, UK GDPR and POPIA): Consent
Comply with law and enforce our Terms. Information used: Any relevant information; Legal basis (GDPR, UK GDPR and POPIA): Legal obligation; legitimate interests
5. AI processing and automated decisions
5.1 When you use an AI Feature, we send the relevant inputs (such as your description or prompt, reference image, photo, sketch or scene data) to an AI provider, which returns the Output to us. Section 6 and our AI and Your Content page list these providers.
5.2 No training. We do not train AI on your data, and we have no plans to. If that ever changes, we will tell you at least 30 days in advance, it will never apply to content you made before the change, and you will be opted out by default. We will only use your data if you choose to opt in. We send your content to AI providers only to create what you ask for. We ask every provider not to train on it or use it for anything else, and our main provider's contract requires this. We are confirming this in writing with each of them.
5.3 Automated decisions. We use automated systems to block prohibited content and to detect fraud, for example accounts created to collect free Credits. These systems can affect you, so:
we tell you when an automated system has blocked your content or restricted your account;
you can ask for a person to review the decision; and
we do not close or suspend accounts based only on an automated decision.
5.4 We do not use automated decision making that produces legal effects or similarly significant effects on you, as defined in Article 22 of the GDPR, without human involvement.
6. Who we share information with
We do not sell your personal information for money.
We share personal information only with:
Service providers who process it for us under contract:
Cloud hosting provider. What they do: Hosts the Services and stores your account and content; Location: United States
AI infrastructure provider. What they do: Runs the AI models that edit images, build 3D assets and generate video; Location: United States
AI model providers. What they do: Develop and run some of the models we use; receive the inputs needed for your request; Location: United States, Germany, Singapore, Hong Kong
Language model provider. What they do: Reads your descriptions, photos and recorded clips to understand what you want and what they show (including whether a photo shows a real person), and turns that into instructions for the generation models; Location: United States
Sign-in and email providers. What they do: Account sign-in and service emails; Location: United States
Push notification provider. What they do: Delivers notifications to your phone; Location: United States
Apple and Google Play. What they do: App distribution, purchases and refunds, and, on iPhone, checking whether a device has already claimed free Credits; Location: United States
Payment provider (Stripe). What they do: Takes payment for the subscriptions that began on our website; we never receive your card number; Location: United States
Analytics providers. What they do: Website and product analytics (see section 9 for website cookies); Location: United States
Error reporting provider. What they do: Receives crash reports: your account ID, app version, device type and recent app activity. It does not keep your IP address, but works out an approximate location (country, region and city) from it and keeps that with the report; Location: United States
AI tools our team uses. What they do: Help our team build, run and fix the Services; can see account IDs and usage records while doing so, never used to train AI models; Location: United States
You can ask us for the names of the service providers that process your personal information by emailing privacy@simulon.com.
Other users and the public, but only content you choose to share or publish. If you share an asset by link, people who open it in the Simulon app see your display name (or a default name) and your public profile. The web page the link opens shows nothing about you.
Apple, about a refund you requested, only if you have turned on Share usage with Apple.
Our affiliate Inner Circle Studios (Pty) Ltd, which develops and supports the Services for us.
Advertising partners on our website (such as Meta and LinkedIn), through cookies, if we use them and you allow them (see section 9).
Authorities and others where the law requires, or where needed to protect people's safety or rights, to investigate fraud, or to enforce our Terms. We report child sexual abuse material to the National Center for Missing and Exploited Children (NCMEC) and to other authorities as the law requires.
A buyer or investor in a merger, acquisition, financing or sale of assets, under confidentiality obligations. We will tell you before your information becomes subject to a different privacy policy.
7. International transfers
7.1 We are based in the United States, where our servers are, and our affiliate is in South Africa. Some of our AI providers are in Germany, Singapore and Hong Kong. Your information will be processed in those countries, which may have different data protection laws from yours.
7.2 When we transfer personal information out of the EU, the UK, Switzerland or South Africa, we use the safeguards the law requires, such as the European Commission's Standard Contractual Clauses (with the UK Addendum where relevant), or binding agreements that meet section 72 of POPIA. Contact us for a copy of the relevant safeguards.
8. How long we keep information
Account details: While your account is open. Deleted within minutes when you delete your account, and from our backups within 7 days
Your content (scenes, assets, Sims, and the reference images, descriptions and prompts used to make them): Until you delete it or your account. We do not delete your content on a timer, except that we may close a Free account unused for 3 years after 30 days' notice, as our Terms explain. When you delete something, it is removed from your account and its prompt is erased straight away, and its files are deleted from our systems, including stored versions and backups, within 7 days. A download link issued before you deleted something can keep working for up to about 2 hours. When you delete your account, we delete your content within minutes, and from our backups within 7 days. Three things can outlast a delete, each only while something else still depends on it: a file that another creation still uses stays until nothing uses it; when something made from a creation still exists, we keep the short description it inherited from the original (its title, summary, and whether it shows a real person); and the copy behind a share link stays while someone's work made from it needs it. Legal holds are the other exception (see below)
Uploads in progress: Only while your upload is being processed
Email sign-in requests: 7 days, so we can stop anyone flooding an inbox. We keep a scrambled form of your email address, the part after the @, and the IP address the request came from
How you use the app (which screens and features, and when): Kept with your account until you delete it, so we can fix problems and see what works. The copies our team analyses replace your account with a code that is destroyed when you delete your account; they are kept for 90 days, then only as totals
Copies held by our AI providers: Our main AI provider deletes the results it makes for us after 1 hour and, at our request, does not store what we send it, though it may keep limited request records for up to 30 days. Other providers keep what they need to answer the request, plus limited safety records under their own terms
Purchase and Credit records, including any refund decisions about your account: Kept after your account is deleted, as tax and accounting law requires. They no longer carry your name or email, but they keep the transaction number Apple, Google or Stripe gave the purchase
Sharing records: Until the account that made them is deleted. Ending a link or deleting the asset ends everyone's access but keeps the record, because what others made with it stays theirs. Each person's record of adding a shared asset stays until they delete their own account
A device code on Android phones (so free Credits can't be claimed twice by making new accounts), and reports made by you or about your content: Kept after your account is deleted, with no end date, to prevent abuse. Neither holds your name or contact details
A record that your account was deleted, an empty placeholder for the account, and your profile's public ID with all personal details removed: Kept, so we can show we deleted it and so links to your profile show it was deleted
The ID our sign-in provider gave your account: Until 7 days after your sign-in account is deleted at our sign-in provider. It stops an old sign-in session from creating a new account
Records of our requests to AI providers (cost and model used): Kept with no personal details
Your username: 30 days after you delete your account, so no one can impersonate you straight away
Usernames from our earlier app: If you had a username in the earlier Simulon app, we are holding it, with the ID of your old sign-in, until 8 November 2026, so you can reclaim it
Server logs: 30 days
Support messages and appeals: 3 years after the issue is closed
Website analytics cookies: Up to 14 months
Legal holds. If content or an account is reported to us, or is the subject of a legal claim, takedown notice or lawful request to preserve it, we may keep a copy of the relevant content, prompts and records until the matter is closed, even if you delete them. Copies kept for a law enforcement preservation request are kept for at least 90 days, and copies kept for a report to the National Center for Missing and Exploited Children for at least one year. They are deleted within 7 days after the hold ends.
When you delete your account, we delete what we hold on the schedule above. Copies our providers made to answer your requests are deleted on their own schedules. App stores and payment providers keep their own purchase records under their privacy policies.
9. Cookies and advertising
9.1 We do not sell your personal information or share it with data brokers.
9.2 Our website uses essential cookies, needed for the site to work, and our website host's built-in analytics (Framer), which measures visits to the site. It may also use:
analytics cookies (such as Google Analytics and LinkedIn Insight); and
advertising cookies (such as Meta Pixel and LinkedIn), which help us show ads for Simulon on other sites and measure them.
9.3 Where the law requires, we ask before setting analytics and advertising cookies. You can also block or delete cookies at any time in your browser settings.
9.4 Under some US state laws, advertising cookies count as "sharing" or "targeted advertising". You can opt out by emailing privacy@simulon.com with "Do Not Sell or Share" in the subject. We do not respond to "Do Not Track" signals, as there is no common standard for them.
10. Security
10.1 We protect personal information with measures such as encryption in transit, access controls limited to staff who need it, and monitoring of our systems. No system is completely secure, but we work to protect your information and will tell you and the relevant authorities about a breach where the law requires.
11. Your choices
Marketing: we send marketing only if you agree, or where the law allows us to contact existing customers about similar services. Unsubscribe at any time with the link in any email or in settings.
Push notifications: turn them off in your device settings.
Camera, microphone and location: control these in your device settings. Some features will not work without them.
Share usage with Apple: in the app under Account info. You can turn it off at any time.
Cookies: block or delete them in your browser settings.
Download your data: export your Sims and scenes in the app, or ask us for a copy of your personal information.
Delete your account: in the app settings, or email privacy@simulon.com.
12. Your rights
12.1 Depending on where you live, you may have the right to:
know what personal information we hold about you and get a copy;
correct inaccurate information;
delete your information;
receive your information in a portable format;
object to or restrict our use of your information, including for direct marketing;
withdraw consent at any time, without affecting earlier processing;
opt out of the sale or sharing of personal information, targeted advertising and profiling with significant effects; and
not be treated differently for exercising your rights.
12.2 How to exercise them: email privacy@simulon.com, or use the in-app settings. We may need to verify your identity, usually by confirming access to your account email. You may use an authorised agent where the law allows, and we may ask for proof of their authority. We respond within the time the law requires: one month in the EU and UK (extendable in complex cases), 45 days under US state laws, and 30 days under POPIA.
12.3 Appeals (US states). If we refuse your request, you can appeal by replying to our decision. If you are not satisfied with the outcome of your appeal, you may contact your state attorney general.
12.4 Complaints. You can complain to your local data protection authority, for example a supervisory authority in the EU, the UK Information Commissioner's Office, or South Africa's Information Regulator (inforegulator.org.za). We would appreciate the chance to resolve your concern first.
California
12.5 In the last 12 months we collected these categories of personal information: identifiers (name, email, device IDs); commercial information (purchases); internet and electronic activity (usage, website cookies); approximate geolocation, and precise geolocation if you turn it on; visual information (your captures and content); audio information (the sound in videos you record); a device identifier used to prevent abuse; and inferences limited to fraud and safety signals. Sources and purposes are described in sections 2 and 4, and recipients in section 6.
12.6 We do not sell personal information for money. If we use advertising cookies, we may "share" identifiers and website activity with advertising partners such as Meta and LinkedIn for cross-context behavioural advertising, which you can opt out of under section 9.4. We do not knowingly sell or share the information of anyone under 16.
12.7 We use sensitive personal information (precise location, if you turn it on, and the content of your captures) only to provide the Services you ask for, so the right to limit its use does not apply.
13. Children and teens
13.1 Simulon is for people aged 13 and over. Users under 18 need a parent or guardian's permission. Where local law sets a higher age for consenting to data processing (up to 16 in some EU countries), we rely on a parent's consent for anything based on consent.
13.2 We do not knowingly collect personal information from children under 13. If we learn that we have, we will delete it. If you are a parent and think your child under 13 is using Simulon, contact privacy@simulon.com.
13.3 Everyone's content is private by default. Where we know a user is under 18, for example because a parent has told us, we do not send them marketing based on their activity. See our Age and Safety page.
14. Contact us
Privacy questions and requests: privacy@simulon.com
Post: Beamm Technologies, Inc., 3 Germay Dr, Unit 4 #1563, Wilmington, DE 19804, United States
Information Officer (South Africa, POPIA): Inner Circle Studios (Pty) Ltd, privacy@simulon.com
EU (GDPR Art. 27): Rickert Rechtsanwaltsgesellschaft mbH, Beamm Technologies Inc., Colmantstraße 15, 53115 Bonn, Germany, art-27-rep-beamm@rickert.law
UK: Rickert Services Ltd UK, Beamm Technologies Inc., PO Box 1487, Peterborough PE1 9XX, United Kingdom, art-27-rep-beamm@rickert-services.uk
Switzerland: HÄRTING Attorneys-at-Law Ltd., Landis + Gyr-Strasse 1, 6300 Zug, swissdatarep@haerting.ch
Türkiye: Att. Didem Kalaycioglu Birol, Sultan Selim District, Humeyra Street, Nef 09 B Block No: 7, Inner Door No: 57, Kagithane, Istanbul, info@dkb-legal.com
15. Changes to this policy
15.1 If we make a material change, we will tell you by email or in the app at least 30 days before it takes effect. If a change means we want to use your information in a new way that needs your consent, we will ask for it.
Last updated: 13 October 2026.
The short version
We collect what we need to run Simulon: your account details, what you capture and create, and how you use the app.
Camera, microphone and location are only used with your permission, and only for the features you use.
Your content is private by default.
We do not train AI on your data. If that ever changes, you'll get 30 days' notice and stay opted out unless you choose to opt in.
We do not sell your personal information. Our website may use analytics and advertising cookies, which you can opt out of.
You can export your Sims and scenes in the app, change your profile, and delete your account at any time. For a copy of everything else we hold about you, email privacy@simulon.com.
Questions: privacy@simulon.com.
1. Who we are
1.1 This Privacy Policy explains how Beamm Technologies, Inc., trading as Simulon ("Simulon", "we", "us"), handles personal information when you use our apps, Simulon Hub, our website at simulon.com and related services (the "Services").
1.2 Simulon is the controller (in South Africa, the responsible party) for the personal information described in this policy.
1.3 Our affiliate Inner Circle Studios (Pty) Ltd, in Cape Town, South Africa, develops and supports the Services for us and processes personal information on our behalf for that purpose.
1.4 Our representatives under Article 27 of the GDPR and equivalent laws are listed in section 14.
2. Information we collect
Information you give us
Account details: name, username, email address, and profile picture if you add one. If you sign in with Apple or Google, we receive the name and email address (or Apple relay address) they share with us. If you sign in with email, we send you sign-in emails.
Your content: scenes you capture; photos, sketches, reference images, style images and 3D models you upload; descriptions and text prompts; assets and styled elements generated for you; Sims you render; titles, comments, and anything else you create or share in the Services.
Purchases: what you bought, when, the price and your billing country. Payments are handled by Apple or Google, or by Stripe for a small number of subscriptions that began on our website. We never receive your card number.
Sharing records: when you share an asset by link, or someone adds or removes it or blocks a creator, we record who did it and when, and which version of the sharing terms they saw, so the link works and we can look into reports.
Messages to us: support requests, feedback, survey answers and appeal requests.
Job applications, if you apply to work with us.
Information from your device when you use the camera features
When you capture a scene, and only while you are doing so, the app uses:
camera frames and video; and
motion and orientation data from the gyroscope, accelerometer and compass, used to track your phone in 3D space; and
sound from your microphone, when you record a video in video mode and have allowed the microphone.
Video mode records sound with your clip if you allow the microphone, and the sound goes with the clip to our AI providers so they can make your video. If you don't allow it, the clip you record is silent.
The app does not currently use your device's depth (LiDAR) sensor. If we add features that do, or that use any other sensor, we will update this policy first, and the app will ask for your permission where your device requires it.
The app asks for your permission before it first uses the camera or the microphone, or location if you turn on a feature that needs it. You can change these permissions at any time in your device settings.
Information collected automatically
Device and app data: device model, operating system, app version, language, time zone and crash and performance logs.
Usage data: features you use, Credits used, render and generation activity, and errors.
A device identifier, used to stop people creating multiple accounts to collect free Credits.
Your IP address, when you ask for an email sign-in link, kept for 7 days to stop abuse.
Approximate location (country, region and city), which our error reporting provider works out from your IP address when a crash report arrives.
Precise location, only if you turn it on, for features that need it, such as matching the sun's position or tagging a scene with a place.
Website cookies and similar technologies (see section 9).
Information from others
App stores: Apple and Google tell us about purchases, renewals, refunds and refund requests.
Other users: if someone shares content with you, or captures a scene that includes you.
3. People in your captures
3.1 Scenes you capture may include other people, such as passers-by. You are responsible for respecting their privacy and getting consent where the law requires it, as our Community Guidelines explain.
3.2 We do not use facial recognition, and we do not create face templates, voiceprints or other biometric identifiers from your captures.
3.3 When you make a clone from photos, our AI checks whether they show a real person, without identifying who. A clone of a real person can't be shared by link. We keep only that yes or no, with the clone.
3.4 If you appear in someone else's content without your permission, report it in the app or email privacy@simulon.com and we will review it.
4. How we use information
Create and run your account. Information used: Account details, purchases; Legal basis (GDPR, UK GDPR and POPIA): Contract
Capture scenes, render Sims and run AI Features you ask for. Information used: Your content, camera and motion data, sound you record in video mode, reference images, descriptions and prompts; Legal basis (GDPR, UK GDPR and POPIA): Contract
Process purchases, Credits and refunds. Information used: Purchases, usage, account details; Legal basis (GDPR, UK GDPR and POPIA): Contract; legal obligation (tax records)
Answer Apple's questions about a refund you requested. Information used: Purchase and usage data; Legal basis (GDPR, UK GDPR and POPIA): Consent (only if Share usage with Apple is on)
Keep the Services safe: detect prohibited content, abuse and fraud. Information used: Your content, usage and device data; Legal basis (GDPR, UK GDPR and POPIA): Legitimate interests (protecting users and Simulon); legal obligation
Fix bugs and keep the Services working. Information used: Device and app data, usage data, crash logs; Legal basis (GDPR, UK GDPR and POPIA): Legitimate interests (a working service)
Understand how features are used and improve them. Information used: Usage data; the copies our team analyses are pseudonymised (see section 8); Legal basis (GDPR, UK GDPR and POPIA): Legitimate interests (improving Simulon); consent for website analytics cookies where required
Feature your work in our marketing. Information used: Content you submit for featuring; Legal basis (GDPR, UK GDPR and POPIA): Consent
Send service messages. Information used: Account details; Legal basis (GDPR, UK GDPR and POPIA): Contract
Send marketing emails and push notifications. Information used: Email address, push token, usage; Legal basis (GDPR, UK GDPR and POPIA): Consent, or legitimate interests where the law allows for existing customers
Show ads for Simulon on other sites. Information used: Website cookie data; Legal basis (GDPR, UK GDPR and POPIA): Consent
Comply with law and enforce our Terms. Information used: Any relevant information; Legal basis (GDPR, UK GDPR and POPIA): Legal obligation; legitimate interests
5. AI processing and automated decisions
5.1 When you use an AI Feature, we send the relevant inputs (such as your description or prompt, reference image, photo, sketch or scene data) to an AI provider, which returns the Output to us. Section 6 and our AI and Your Content page list these providers.
5.2 No training. We do not train AI on your data, and we have no plans to. If that ever changes, we will tell you at least 30 days in advance, it will never apply to content you made before the change, and you will be opted out by default. We will only use your data if you choose to opt in. We send your content to AI providers only to create what you ask for. We ask every provider not to train on it or use it for anything else, and our main provider's contract requires this. We are confirming this in writing with each of them.
5.3 Automated decisions. We use automated systems to block prohibited content and to detect fraud, for example accounts created to collect free Credits. These systems can affect you, so:
we tell you when an automated system has blocked your content or restricted your account;
you can ask for a person to review the decision; and
we do not close or suspend accounts based only on an automated decision.
5.4 We do not use automated decision making that produces legal effects or similarly significant effects on you, as defined in Article 22 of the GDPR, without human involvement.
6. Who we share information with
We do not sell your personal information for money.
We share personal information only with:
Service providers who process it for us under contract:
Cloud hosting provider. What they do: Hosts the Services and stores your account and content; Location: United States
AI infrastructure provider. What they do: Runs the AI models that edit images, build 3D assets and generate video; Location: United States
AI model providers. What they do: Develop and run some of the models we use; receive the inputs needed for your request; Location: United States, Germany, Singapore, Hong Kong
Language model provider. What they do: Reads your descriptions, photos and recorded clips to understand what you want and what they show (including whether a photo shows a real person), and turns that into instructions for the generation models; Location: United States
Sign-in and email providers. What they do: Account sign-in and service emails; Location: United States
Push notification provider. What they do: Delivers notifications to your phone; Location: United States
Apple and Google Play. What they do: App distribution, purchases and refunds, and, on iPhone, checking whether a device has already claimed free Credits; Location: United States
Payment provider (Stripe). What they do: Takes payment for the subscriptions that began on our website; we never receive your card number; Location: United States
Analytics providers. What they do: Website and product analytics (see section 9 for website cookies); Location: United States
Error reporting provider. What they do: Receives crash reports: your account ID, app version, device type and recent app activity. It does not keep your IP address, but works out an approximate location (country, region and city) from it and keeps that with the report; Location: United States
AI tools our team uses. What they do: Help our team build, run and fix the Services; can see account IDs and usage records while doing so, never used to train AI models; Location: United States
You can ask us for the names of the service providers that process your personal information by emailing privacy@simulon.com.
Other users and the public, but only content you choose to share or publish. If you share an asset by link, people who open it in the Simulon app see your display name (or a default name) and your public profile. The web page the link opens shows nothing about you.
Apple, about a refund you requested, only if you have turned on Share usage with Apple.
Our affiliate Inner Circle Studios (Pty) Ltd, which develops and supports the Services for us.
Advertising partners on our website (such as Meta and LinkedIn), through cookies, if we use them and you allow them (see section 9).
Authorities and others where the law requires, or where needed to protect people's safety or rights, to investigate fraud, or to enforce our Terms. We report child sexual abuse material to the National Center for Missing and Exploited Children (NCMEC) and to other authorities as the law requires.
A buyer or investor in a merger, acquisition, financing or sale of assets, under confidentiality obligations. We will tell you before your information becomes subject to a different privacy policy.
7. International transfers
7.1 We are based in the United States, where our servers are, and our affiliate is in South Africa. Some of our AI providers are in Germany, Singapore and Hong Kong. Your information will be processed in those countries, which may have different data protection laws from yours.
7.2 When we transfer personal information out of the EU, the UK, Switzerland or South Africa, we use the safeguards the law requires, such as the European Commission's Standard Contractual Clauses (with the UK Addendum where relevant), or binding agreements that meet section 72 of POPIA. Contact us for a copy of the relevant safeguards.
8. How long we keep information
Account details: While your account is open. Deleted within minutes when you delete your account, and from our backups within 7 days
Your content (scenes, assets, Sims, and the reference images, descriptions and prompts used to make them): Until you delete it or your account. We do not delete your content on a timer, except that we may close a Free account unused for 3 years after 30 days' notice, as our Terms explain. When you delete something, it is removed from your account and its prompt is erased straight away, and its files are deleted from our systems, including stored versions and backups, within 7 days. A download link issued before you deleted something can keep working for up to about 2 hours. When you delete your account, we delete your content within minutes, and from our backups within 7 days. Three things can outlast a delete, each only while something else still depends on it: a file that another creation still uses stays until nothing uses it; when something made from a creation still exists, we keep the short description it inherited from the original (its title, summary, and whether it shows a real person); and the copy behind a share link stays while someone's work made from it needs it. Legal holds are the other exception (see below)
Uploads in progress: Only while your upload is being processed
Email sign-in requests: 7 days, so we can stop anyone flooding an inbox. We keep a scrambled form of your email address, the part after the @, and the IP address the request came from
How you use the app (which screens and features, and when): Kept with your account until you delete it, so we can fix problems and see what works. The copies our team analyses replace your account with a code that is destroyed when you delete your account; they are kept for 90 days, then only as totals
Copies held by our AI providers: Our main AI provider deletes the results it makes for us after 1 hour and, at our request, does not store what we send it, though it may keep limited request records for up to 30 days. Other providers keep what they need to answer the request, plus limited safety records under their own terms
Purchase and Credit records, including any refund decisions about your account: Kept after your account is deleted, as tax and accounting law requires. They no longer carry your name or email, but they keep the transaction number Apple, Google or Stripe gave the purchase
Sharing records: Until the account that made them is deleted. Ending a link or deleting the asset ends everyone's access but keeps the record, because what others made with it stays theirs. Each person's record of adding a shared asset stays until they delete their own account
A device code on Android phones (so free Credits can't be claimed twice by making new accounts), and reports made by you or about your content: Kept after your account is deleted, with no end date, to prevent abuse. Neither holds your name or contact details
A record that your account was deleted, an empty placeholder for the account, and your profile's public ID with all personal details removed: Kept, so we can show we deleted it and so links to your profile show it was deleted
The ID our sign-in provider gave your account: Until 7 days after your sign-in account is deleted at our sign-in provider. It stops an old sign-in session from creating a new account
Records of our requests to AI providers (cost and model used): Kept with no personal details
Your username: 30 days after you delete your account, so no one can impersonate you straight away
Usernames from our earlier app: If you had a username in the earlier Simulon app, we are holding it, with the ID of your old sign-in, until 8 November 2026, so you can reclaim it
Server logs: 30 days
Support messages and appeals: 3 years after the issue is closed
Website analytics cookies: Up to 14 months
Legal holds. If content or an account is reported to us, or is the subject of a legal claim, takedown notice or lawful request to preserve it, we may keep a copy of the relevant content, prompts and records until the matter is closed, even if you delete them. Copies kept for a law enforcement preservation request are kept for at least 90 days, and copies kept for a report to the National Center for Missing and Exploited Children for at least one year. They are deleted within 7 days after the hold ends.
When you delete your account, we delete what we hold on the schedule above. Copies our providers made to answer your requests are deleted on their own schedules. App stores and payment providers keep their own purchase records under their privacy policies.
9. Cookies and advertising
9.1 We do not sell your personal information or share it with data brokers.
9.2 Our website uses essential cookies, needed for the site to work, and our website host's built-in analytics (Framer), which measures visits to the site. It may also use:
analytics cookies (such as Google Analytics and LinkedIn Insight); and
advertising cookies (such as Meta Pixel and LinkedIn), which help us show ads for Simulon on other sites and measure them.
9.3 Where the law requires, we ask before setting analytics and advertising cookies. You can also block or delete cookies at any time in your browser settings.
9.4 Under some US state laws, advertising cookies count as "sharing" or "targeted advertising". You can opt out by emailing privacy@simulon.com with "Do Not Sell or Share" in the subject. We do not respond to "Do Not Track" signals, as there is no common standard for them.
10. Security
10.1 We protect personal information with measures such as encryption in transit, access controls limited to staff who need it, and monitoring of our systems. No system is completely secure, but we work to protect your information and will tell you and the relevant authorities about a breach where the law requires.
11. Your choices
Marketing: we send marketing only if you agree, or where the law allows us to contact existing customers about similar services. Unsubscribe at any time with the link in any email or in settings.
Push notifications: turn them off in your device settings.
Camera, microphone and location: control these in your device settings. Some features will not work without them.
Share usage with Apple: in the app under Account info. You can turn it off at any time.
Cookies: block or delete them in your browser settings.
Download your data: export your Sims and scenes in the app, or ask us for a copy of your personal information.
Delete your account: in the app settings, or email privacy@simulon.com.
12. Your rights
12.1 Depending on where you live, you may have the right to:
know what personal information we hold about you and get a copy;
correct inaccurate information;
delete your information;
receive your information in a portable format;
object to or restrict our use of your information, including for direct marketing;
withdraw consent at any time, without affecting earlier processing;
opt out of the sale or sharing of personal information, targeted advertising and profiling with significant effects; and
not be treated differently for exercising your rights.
12.2 How to exercise them: email privacy@simulon.com, or use the in-app settings. We may need to verify your identity, usually by confirming access to your account email. You may use an authorised agent where the law allows, and we may ask for proof of their authority. We respond within the time the law requires: one month in the EU and UK (extendable in complex cases), 45 days under US state laws, and 30 days under POPIA.
12.3 Appeals (US states). If we refuse your request, you can appeal by replying to our decision. If you are not satisfied with the outcome of your appeal, you may contact your state attorney general.
12.4 Complaints. You can complain to your local data protection authority, for example a supervisory authority in the EU, the UK Information Commissioner's Office, or South Africa's Information Regulator (inforegulator.org.za). We would appreciate the chance to resolve your concern first.
California
12.5 In the last 12 months we collected these categories of personal information: identifiers (name, email, device IDs); commercial information (purchases); internet and electronic activity (usage, website cookies); approximate geolocation, and precise geolocation if you turn it on; visual information (your captures and content); audio information (the sound in videos you record); a device identifier used to prevent abuse; and inferences limited to fraud and safety signals. Sources and purposes are described in sections 2 and 4, and recipients in section 6.
12.6 We do not sell personal information for money. If we use advertising cookies, we may "share" identifiers and website activity with advertising partners such as Meta and LinkedIn for cross-context behavioural advertising, which you can opt out of under section 9.4. We do not knowingly sell or share the information of anyone under 16.
12.7 We use sensitive personal information (precise location, if you turn it on, and the content of your captures) only to provide the Services you ask for, so the right to limit its use does not apply.
13. Children and teens
13.1 Simulon is for people aged 13 and over. Users under 18 need a parent or guardian's permission. Where local law sets a higher age for consenting to data processing (up to 16 in some EU countries), we rely on a parent's consent for anything based on consent.
13.2 We do not knowingly collect personal information from children under 13. If we learn that we have, we will delete it. If you are a parent and think your child under 13 is using Simulon, contact privacy@simulon.com.
13.3 Everyone's content is private by default. Where we know a user is under 18, for example because a parent has told us, we do not send them marketing based on their activity. See our Age and Safety page.
14. Contact us
Privacy questions and requests: privacy@simulon.com
Post: Beamm Technologies, Inc., 3 Germay Dr, Unit 4 #1563, Wilmington, DE 19804, United States
Information Officer (South Africa, POPIA): Inner Circle Studios (Pty) Ltd, privacy@simulon.com
EU (GDPR Art. 27): Rickert Rechtsanwaltsgesellschaft mbH, Beamm Technologies Inc., Colmantstraße 15, 53115 Bonn, Germany, art-27-rep-beamm@rickert.law
UK: Rickert Services Ltd UK, Beamm Technologies Inc., PO Box 1487, Peterborough PE1 9XX, United Kingdom, art-27-rep-beamm@rickert-services.uk
Switzerland: HÄRTING Attorneys-at-Law Ltd., Landis + Gyr-Strasse 1, 6300 Zug, swissdatarep@haerting.ch
Türkiye: Att. Didem Kalaycioglu Birol, Sultan Selim District, Humeyra Street, Nef 09 B Block No: 7, Inner Door No: 57, Kagithane, Istanbul, info@dkb-legal.com
15. Changes to this policy
15.1 If we make a material change, we will tell you by email or in the app at least 30 days before it takes effect. If a change means we want to use your information in a new way that needs your consent, we will ask for it.